AMC goes from Economy Cars to Muscle Cars | Ep2: The Last Independent Automaker

Published at : 13 Dec 2025

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After surviving the 1950s, AMC goes upmarket, but struggles to capture young baby boomers who want faster, sportier “muscle cars.” In response, the company makes big changes to its products and public image.

The Last Independent Automaker is a six-part documentary series, produced by Joe Ligo, Jimm Needle, and Patrick Foster. It details the dramatic rise and fall of American Motors Corporation, told through over 35 exclusive interviews, hundreds of rare photographs, and hours of historical and new automobile footage.

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